Now Playing is the title of a book and an exhibition on the hand-painted movie poster. The book is by Anthony Slide, Jane Burman Powell and Lori Goldman Berthelsen, and its full title is Now Playing: Hand-Painted Poster Art from the 1910s through the 1950s. The beautifully illustrated book cover the history of posters which were commissioned by individual cinema theatres and theatre chains, and celebrates the work of artists most of us have never heard of, such as Batiste Madalena, Ike Checketts, O.M. Wise and R.J. Rogers. There’s a really interesting interview with Slide, one of the most prolific and knowledgeable of silent film historians, on the Alternative Film Guide. Some amazing research has clearly gone into recovering a lost history of promotion and extraordinary artistic vision.
The book is complemented by an exhibition of original hand-painted movie posters at the Linwood Dunn Theater, at the Academy of Motion Picture Arts and Sciences’ Pickford Center for Motion Picture Study in Hollywood. The exhibition is entitled Now Playing at the Dunn, and it looks gorgeous.