Product placement

drefrenes1.jpg

This photograph shows Joseph De Frenes, cameraman for the Charles Urban Trading Company, filming in Africa around 1908. De Frenes is using a hand-cranked Urban Bioscope camera, and the camera case with the product’s name is placed prominently in this publicity photograph for use in the company’s catalogues and promotional literature. De Frenes was an Austrian who filmed with three of the most notable creators of travel films in the early period of cinema: Burton Holmes, Lyman Howe and Charles Urban. He was Urban’s head cameraman when they made the celebrated Kinemacolor film of the 1911 Delhi Durbar ceremonies. After the First World War he established his own film business, which ran successfully for decades.

%d bloggers like this: