We return to the reminiscences of Edward G. Turner of the Walturdaw company, pioneer film distributors. Turner is now talking about their business situation in the 1900s, when they turned to production as well as distribution. As is usual with Turner, what gives him equal pleasure is the mechanical side of the business, here devices for preventing fire, and getting the better of the London County Council.
Prior to our moving to Dane Street, the three partners had not definite duties. We all put our hands to whatever was required of us during the day, and acted as operators at night. We were buyers and sellers of everything in the kinematograph Industry, new or secondhand.
There was one member, however, whose inclinations were photographically inclined, and so we took lease of Wembley Park and erected there something novel in the way of outdoor studios – a revolving platform, which allowed us to put up three sets of scenery at a time, when the wind allowed it, and each could be brought to the camera as required. Further, it was so constructed that we could always get the best of the light and sunshine.
[Ernest] Howard took charge of this department – his lieutenants being J.B. McDowell and E. Bloomfield – these latter were our cameramen.
Albert Bloomfield left Walturdaw in 1908, forming the British & Colonial Kinematograph Company, J.B. McDowell soon joining him. McDowell would go on to achieve lasting fame as a cameraman in the First World War, filming much of the documentary feature The Battle of the Somme (1916). Interestingly, one of the companies he worked for before Walturdaw was the British Mutoscope and Biograph Company, which had a revolving open-air studio (on the Thames embankment) much as Turner describes, dating around 1899.
[J.D.] Walker took over the Film Hire Department, [G.H.J.] Dawson the Entertainment Department, and myself the Sales and Accessory Department. The business thus became sectionalised, each man devoting himself exclusively to his own side of the business, whereas in the past we had been cosmopolitan in this respect. Things grew apace, and we were doing business with all parts of the world.
A Fireproof Spool
One day at Dane Street, the late Mr. Holmes, of Essex Road, who was the chief kinematograph mechanic to Levy Jones, of Horton Square, called to see me, and found me experimenting with a tin box. Instantly he said to me, ‘I see what you are after, I am working on the same thing; suppose we join forces?’
While we were discussing the point, my eye fell on a kinematograph camera film box (in those days the boxes were outside the camera). At once we had solved the problem. Why not make a copy of the camera film box in metal, fit it to the top of the kinema machine, make a similar box for the bottom spool-arm and so get fire-proof spool boxes?
The first pair were made of mahogany, and Mr. Holmes used them pretty regularly. They answered their purpose perfectly. We then had them made in metal and thus came about one of the greatest improvements in the kinema world.
A Lost Fortune
I took the model to Mr. Wrench and asked his advice as to taking out a patent, as I had done previously with the fireproof gate. I shall remember his words as long as I live:
He told me he had taken out over 100 patents on his lanterns, and never made any money out of any of them; other makers copied, and rarely was he able to stop them, except at great expense. Further, non-flam film was bound to be perfected in a month or two (it was always to be a month or two as it is to-day), and when non-flam film did come out, that would solve all our difficulties with the L.C.C., insurance companies and other authorities.
Alas! I took his advice and lost a fortune. The owner of those patents would be rolling in untold wealth to-day, as spool-boxes are compulsory all over the world.
Films, of course, were of cellulose nitrate, and were highly inflammable. ‘Non-flam’, or safety films (cellulose acetate) were often talked about, but in general they lacked the robustness of nitrate. Some safety systems were available around 1908, but cellulose acetate really only found use for narrow gauge systems designed for non-theatrical and amateur use, of which Edison’s 22mm Home Kinetoscope system, introduced in 1912, was the first.
The L.C.C. Butts In
No more was heard of fireproof spool-boxes until the demonstration which was given at the London Hippodrome, on December 17, 1908, when no fewer than ten firms exhibited, before the representatives of the London County Council and insurance bodies, their machines, showing how they had tackled the question of making the machines safe.
Incidentally, I claim to have had a good deal to do with this demonstration. It came about in this way. Passing the Hippodrome about a fortnight previously, I found that a demonstration of fire extinguishing apparatus for kinematographs was being given inside the Hippodrome. I walked in to see what was moving, and discovered that the apparatus was similar to an ordinary water cistern, such as are used in w.c.’s, fitted on four rods and suspended over the machine; this was the ingenious arrangement that the trade had been called together to see.
The apparatus was so arranged that if a piece of film caught fire it released a spring and the water supposed to come down and put the fire out. I, with a number of other exhibitors, saw this absurd apparatus, and laughed it to scorn, but certain members of the County Council were strongly in favour of foisting this wretched thing upon the trade.
The Test that Failed
Mr. Brandon (one of the oldest exhibitors) and myself, stepped into the ring and challenged the efficacy of this absurd invention, and I, as spokesman, asked that a fair test might be given, first to the apparatus which the various makers were selling, and secondly, that the County Council would call us together to demonstrate. The test was to be under the same conditions that we would have if we were actually showing, and this challenge was accepted.
Frank Allen kindly granted us the use of his ring, and on December 7 the demonstration was given, and proved the death knell of the water cistern, for when the film was set fire to by means of the rays from the arc lamp, the wretched invention failed, the water instead of coming down all over the spool and putting the fire out, simply fell over the bottom spool and damaged the film – and let the rest flare away.
All the other machines were tested very severely by the judges, and each came out triumphant. Some of the tests were really severe, inasmuch as they fired the film on the top sprocket, the bottom sprocket, and in the gate, and yet in no instance did the fire enter into the spool cases.
Stay turned for the next episode, when Turner tells us about ‘Flicker Alley’ and discusses the rise of the exclusive.